Hawaiian Electric Companies Introduce New Logo

The Hawaiian Electric Companies today introduced a new logo that represents the companies’ roots in the islands as well as their commitment to developing a better energy future for Hawaii.

HELCO Logo

“We’re proud of our long history of service to our islands. At the same time, we know we need to continue to change and do better,” said Dick Rosenblum, Hawaiian Electric president and CEO. “We’re working hard to lower bills for our customers, improve our service, and develop more low-cost clean energy. The logo is a symbol of those commitments.”

Hawaiian Electric, Maui Electric, and Hawaii Electric Light Company have initiated ambitious projects to deliver on these commitments. Some of the latest actions include:

  • Pursuing, with Public Utilities Commission approval, five new low-cost renewable energy projects on Oahu – including four solar farms and one wind farm – with a combined capacity of 64 megawatts
  • Making it easier, faster, and cheaper for customers to install photovoltaic projects (as of August 2013, there were more than 34,000 installed PV systems across the companies’ service territories with a combined capacity of approximately 250 megawatts)
  • Planning the deactivation of older, less efficient utility generating units on Oahu, Maui and Hawaii Island for a combined 226 megawatts – about 14 percent of generation owned by the utilities

In the coming weeks, the companies will be announcing more projects to lower bills, improve service and develop more low-cost renewable energy.

“With oil prices driving up electric bills, we know how tough it is for our customers. Through projects like these, we’re working to bring customers some relief,” Rosenblum said. “This won’t happen overnight, but these are steps to help get us there.”

An estimated 18 percent of the electricity currently used by customers on Oahu and Hawaii Island and in Maui County comes from renewable resources, already ahead of the state’s goal of 15 percent by 2015. So far this year, this use of clean energy has saved customers an estimated $243 million by reducing oil use by 1.9 million barrels.

The new logo was developed by respected designer Sig Zane of Hilo and combines traditional Hawaiian design elements with a modern look. Zane worked on the design with his wife, cultural expert Nalani Kanakaole, and their son Kuhao. They drew upon Hawaiian Electric’s 122-year history for their inspiration.

“From the very beginning, when King Kalakaua pioneered electricity at Iolani Palace and chartered Hawaiian Electric, the company has played a key role in Hawaii’s growth. We wanted to create a design that captures that history and reflects the way the company connects our communities,” Zane said.

Our New Logo:
A Symbol of Where We’ve Been, Who We Are, and Where We’re Going

AN IMPORTANT MOMENT IN TIME

At Hawaiian Electric, Maui Electric, and Hawaii Electric Light Company, we’re proud of our long history of service to our communities. But we know it’s not enough for us just to look back. Looking forward, we know we can and need to do better. At the top of our priority list:

  • Lowering bills for our customers
  • Improving service
  • Developing more low-cost clean energy

As we reaffirm our responsibility to our customers and communities, we’ve introduced a new logo – one that represents our deep roots in these islands as well as our commitment to creating a better energy future for Hawaii.

A REFLECTION OF OUR HERITAGE

The new logo was developed by respected Hilo designer Sig Zane and combines traditional Hawaiian design elements with a modern look. Zane worked on the design with his wife, cultural expert Nalani Kanakaole, and their son Kuhao. They drew upon Hawaiian Electric’s 122-year history for their inspiration.

“From the very beginning, when King Kalakaua pioneered electricity at Iolani Palace and chartered Hawaiian Electric, the company has played a key role in Hawaii’s growth,” Zane said. “We wanted to create a design that captures that history and reflects the way the company connects our communities.”

Learn more about the story behind the logo by watching the video on this page.

The cost of designing and introducing the logo is not included in customers’ electric rates. To save on costs, the logo is being phased in gradually through the normal course of business.

A SYMBOL OF OUR COMMITMENTS

Today we reaffirm our commitment to our customers – to lower bills, improve service and develop more renewable energy. To deliver on our commitments, we’re taking a number of important steps:

  • Pursuing low-cost renewable energy projects to reduce our use of high-priced oil
  • Continuing to help customers to install solar power
  • Planning the deactivation of some of our older power plants
  • Modernizing our systems and electric grids to improve reliability
  • Improving customer service with new technology and added staff

While the logo is an important symbol of our commitments, we know that, in the end, our actions will speak the loudest. So each and every day, we’re working hard to live up to what our logo represents. And we look forward to working with you, our customers and communities to achieve a clean energy future for Hawaii.

In the coming months, customers will begin to see the logo on company websites, signs, vehicles, uniforms, ID badges, and mailings. To save on costs, the logo will be phased in gradually through the normal course of business. For example, existing inventories of materials will be used up before replacement items that carry the new logo are ordered.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s