Straight Facts About Valentines Day Provided by the US Department of Commerce

Valentine’s Day 2013: Feb. 14

Expressing one’s love to another is a celebrated custom on Valentine’s Day; whereby sweethearts and family members present gifts to one another, such as cards, candy, flowers and other symbols of affection. Opinions differ as to who was the original Valentine, but the most popular theory is that he was a clergyman who was executed for secretly marrying couples in ancient Rome. In A.D. 496, Pope Gelasius I declared Feb. 14 as Valentine Day. Esther Howland, a native of Massachusetts, is given credit for selling the first mass-produced valentine cards in the 1840s. The spirit continues today with even young children exchanging valentine’s cards with their fellow classmates.

Candy

1,155

Number of U.S. manufacturing establishments that produced chocolate and cocoa products in 2010, employing 35,074 people. California led the nation in the number of chocolate and cocoa manufacturing establishments, with 121, followed by Pennsylvania, with 114.
Source: U.S. Census Bureau, County Business Patterns: 2010, NAICS code (31132) and (31133),
<http://www.census.gov/econ/cbp/>

409

Number of U.S. establishments that manufactured nonchocolate confectionary products in 2010. These establishments employed 17,526 people. California led the nation in this category, with 49 establishments.
Source: U.S. Census Bureau, County Business Patterns: 2010, NAICS code (31134)
<http://www.census.gov/econ/cbp/>

$13.5 billion

Total value of shipments in 2011 for firms producing chocolate and cocoa products.
Source: U.S. Census Bureau, 2011 Annual Survey of Manufactures, Products and Service Codes 311320 and 311330,
<http://factfinder2.census.gov/faces/tableservices/jsf/pages/productview.xhtml?pid=ASM_2011_31VS101&prodType=table>

Nonchocolate confectionery product manufacturing, meanwhile, was an $8.8 billion industry.
Source: U.S. Census Bureau, 2011 Annual Survey of Manufactures, Products and Service Code 311340,
<http://factfinder2.census.gov/faces/tableservices/jsf/pages/productview.xhtml?pid=ASM_2011_31VS101&prodType=table>

3,365

Number of confectionery and nut stores in the United States in 2010.
Source: U.S. Census Bureau, County Business Patterns, NAICS code (445292),
<http://www.census.gov/econ/cbp/>

24.7 pounds

Per capita consumption of candy by Americans in 2010.
Source: U.S. Census Bureau, Current Industrial Reports, Confectionery: 2010
<http://www.census.gov/manufacturing/cir/historical_data/ma311d/index.html>

Flowers

16,182

The total number of florists’ establishments nationwide in 2010. These businesses employed 70,575 people.
Source: U.S. Census Bureau, County Business Patterns, NAICS code (4531)
<http://www.census.gov/econ/cbp/>

$880,893,904

The value of imports for cut flowers and buds for bouquets in 2011. Flower bouquets are a popular gift for loved ones on Valentine’s Day. The total value of fresh cut roses in 2011 was $365,453,189.
Source: U.S. Census Bureau: Foreign Trade Division USA Trade Online U.S. Import and Export Merchandise trade (Commodity code-060319)
<https://www.usatradeonline.gov/>

Jewelry

23,739

Number of jewelry stores in the United States in 2010. Jewelry stores offer engagement, wedding and other rings to couples of all ages. In February 2012, these stores sold $2.66 billion in merchandise.
Source: U.S. Census Bureau, County Business Patterns, NAICS code (448310),
<http://www.census.gov/econ/cbp/> and Monthly Retail Trade and Food Services <http://www.census.gov/retail>

The merchandise at these locations could well have been produced at one of the nation’s 1,453 jewelry manufacturing establishments.
Source: U.S. Census Bureau, County Business Patterns, NAICS code (339911),
<http://www.census.gov/econ/cbp/>

“Please Be Mine”

28.6 and 26.6 years

Median age at first marriage in 2012 for men and women, respectively.
Source: U.S. Census Bureau, Families and Living Arrangements: 2012,
<http://www.census.gov/hhes/families/data/marital.html>, Table MS-2

53%

The overall percentage of adults who reported being married.
Source: U.S. Census Bureau, Families and Living Arrangements: 2012,
<http://www.census.gov/hhes/families/data/cps2012.html> Table A1

68.8%

Percentage of people 15 and older in 2012 who had been married at some point in their lives — either currently or formerly.
Source: U.S. Census Bureau, Families and Living Arrangements: 2012,
<http://www.census.gov/hhes/families/data/cps2012.html> Table A1

38.3

The provisional rate of marriages per 1,000 people performed in Nevada during 2010. So many couples tie the knot in the Silver State that it ranked number one nationally in marriage rates. Hawaii ranked second with a marriage rate of 17.6.
Source: National Center for Health Statistics,
<http://www.cdc.gov/nchs/data/nvss/marriage_rates_90_95_99-10.pdf>

2.1 million

The provisional number of marriages that took place in the United States in 2010. That breaks down to nearly 5,800 a day.
Source: National Center for Health Statistics,
<http://www.cdc.gov/nchs/nvss/marriage_divorce_tables.htm>

74.5%

The percentage of women who married for the first time between 1990 and 1994, who marked their 10th anniversary. This compares with 83 percent of women who married for the first time between 1960 and 1964.
Source: U.S. Census Bureau, Number, Timing, and Duration of Marriages and Divorces: 2009,
<http://www.census.gov/prod/2011pubs/p70-125.pdf>, Table 4

6.2%

As of 2009, the percentage of currently married women who had been married for at least 50 years. A little more than half of currently married women had been married for at least 15 years.
Source: U.S. Census Bureau, Number, Timing, and Duration of Marriages and Divorces: 2009
<http://www.census.gov/prod/2011pubs/p70-125.pdf>, Table 9

Looking for Love

393

The number of dating service establishments nationwide as of 2007. These establishments, which include Internet dating services, employed 3,125 people and pulled in $928 million in revenue.
Source: U.S. Census Bureau, 2007 Economic Census
<http://factfinder2.census.gov/bkmk/table/1.0/en/ECN/2007_US/00A1//naics~8129902>

Try Looking Here . . .

Romantic-sounding places to spend Valentine’s Day:

Rose City, Texas	Rose City, Mich.	South Heart, N.D.
Loveland, Colo.	Darling, Minn.	Loveland, Ohio
Romeo, Colo.	Sacred Heart, Minn.	Loveland Park, Ohio
Lovejoy, Ga.	Heart Butte, Mont.	Love County, Okla.
Loves Park, Ill.	Valentine, Neb.	Loveland, Okla.
Lovington, Ill.	Lovelock, Nev.	Lovelady, Texas
Romeoville, Ill.	Loving, N.M.	Loving County, Texas
Rosemont, Ill.	Lovington, N.M.	Valentine, Texas
Romeo, Mich.	Love Valley, N.C.	Rose Hill Acres, Texas
Rosemont, Md.

Source: U.S. Census Bureau, American FactFinder
<http://factfinder2.census.gov>

Giving Love a Second Chance

19.5%

Percentage of people ever married twice as of 2011. Five percent have married three or more times. By comparison, 75.3 percent of people who have ever been married have made only one trip down the aisle.
Source: 2011 American Community Survey
<http://factfinder2.census.gov/faces/tableservices/jsf/pages/productview.xhtml?pid=ACS_11_1YR_B12505&prodType=table>

8

Median length, in years, of first marriages that ended in divorce.
Source: Number, Timing, and Duration of Marriages and Divorces: 2009
<http://www.census.gov/prod/2011pubs/p70-125.pdf>, Table 8

3.8 and 3.7

The median time in years between divorce and a second marriage for men and women, respectively. However, the two medians are not significantly different from each other.
Source: Number, Timing, and Duration of Marriages and Divorces: 2009
<http://www.census.gov/prod/2011pubs/p70-125.pdf>, Table 8

9% and 7.9%

Among people 15 and older in 2009, the percentage of men and women, respectively, who had married twice and were still married.
Source: Number, Timing, and Duration of Marriages and Divorces: 2009
<http://www.census.gov/prod/2011pubs/p70-125.pdf>

U.S. Census Bureau – “Hawaii Had the Highest Percentage of Multigenerational Households”

The U.S. Census Bureau today released the latest findings from the American Community Survey, the primary source of small-area estimates available on a wide range of important statistics about people and housing for every community across the country and in Puerto Rico.

The estimates released today cover a three-year period from 2009 to 2011 and are available for areas with a population of 20,000 or more.

In addition, the Census Bureau is releasing two briefs based on these new estimates, focusing on subpopulations better measured using the larger three-year sample of data files. One brief covers recent marital events in group quarters (military quarters, adult correctional facilities and nursing facilities) and the other is about multigenerational households (three or more generations living together).

“The American Community Survey estimates provide timely local demographic, economic, social and housing statistics for small communities across the country and in Puerto Rico to a wide range of users,” said Thomas Mesenbourg, the Census Bureau’s acting director. “The results are used by everyone from retailers and homebuilders to town and city planners. The statistics are indispensable to anyone who has to make decisions in the communities.”

Since the first census in 1790, conducted under the direction of Thomas Jefferson, census questions have collected information on the demographic characteristics of the nation’s people.

The survey is the primary source of local estimates for most of the 40 topics it covers, such as education, income, poverty, occupation, language, nativity, ancestry and homeownership.

2009-2011 American Community Survey Briefs
Marital Events of Selected Group Quarters Populations: 2009-2011

This brief examines statistics from the 2009-2011 American Community Survey on marriage, divorce and widowhood in the past year among people living in group quarters, such as military quarters, adult correctional facilities and nursing facilities.

The following highlights come from the Marital Events of Selected Group Quarters Populations: 2009-2011:

• A higher percentage of married people living in military quarters got married in the past year (39 percent), compared with 8 percent in adult correctional facilities, 1 percent in nursing facilities and 4 percent in households. This is mainly because those in military quarters were much younger.

• Nine percent of currently divorced adults in correctional facilities got divorced in the last 12 months.

• The ever-married population in adult correctional facilities was more likely to have been married three or more times (7 percent) than those living in households or nursing facilities (5 percent).

Multigenerational Households: 2009-2011

This brief provides information by state on three types of multigenerational households, by race or Hispanic origin of the householder, and examines multigenerational households as a percentage of family households by county.

The following highlights come from Multigenerational Households: 2009-2011:

• There were more than 76 million family households in the United States. Of these, about 4.3 million (5.6 percent) were multigenerational households.

• Hawaii had the highest percentage of multigenerational households, accounting for 11.1 percent of all family households in that state.

• More than 85 percent of states where the percentage of family households that were multigenerational exceeded the national average were in the South or West.

• Among multigenerational households, the majority (64.6 percent) included a householder, a child of the householder and a grandchild of the householder. Thirty-four percent contained a householder, a parent or parent-in-law and a child. Only 1.7 percent contained a parent or parent-in-law, a householder, a child of the householder and a grandchild of the householder.

• The percentage of family households that were multigenerational ranged from 3.7 percent for non-Hispanic white alone households to 13.0 percent for Native Hawaiian and Other Pacific Islander alone households.

For More Information

See detailed population, economic and housing data from the Census Bureau’s <American FactFinder> database to find statistics for your area.

To learn more about how the statistics from the American Community Survey are used by different sectors in the community, including state and local government, federal agencies, businesses, researchers and the public please visit: <www.census.gov/acs/www/>.

Additional American Community Survey Results

On Dec. 6, the Census Bureau will release the five-year ACS statistics, available for all geographic areas regardless of population size, down to the block group level. These estimates will cover data collected between 2007 and 2011. Embargo subscribers will have access to the estimates on Dec. 4.

Additional short reports, or briefs, will be released through the end of 2012 and into early 2013. Topics covered include veterans, people with disabilities, public assistance, commuting, poverty and household sharing, the structural characteristics of housing and mixed-nativity married-couple households.

Methodology

As is the case with all surveys, statistics from sample surveys are subject to sampling and nonsampling error. All comparisons made in the reports have been tested and found to be statistically significant at the 90 percent confidence level, unless otherwise noted. Please consult the tables for specific margins of error. For more information, go to <http://www.census.gov/acs/www/data_documentation/documentation_main/>.

Changes in survey design from year to year can affect results. See <http://www.census.gov/acs/www/data_documentation/2011_release/> for more information on changes affecting the 2011 statistics. See <http://www.census.gov/acs/www/guidance_for_data_users/comparing_2011/> for guidance on comparing 2011 American Community Survey statistics with previous years and the 2010 Census.

*UPDATE* Census Data Being Released TODAY

Media Release:

Today, the Census Bureau shipped local 2010 Census data to the governor and leadership of the state legislature in Hawaii. After confirmation of receipt, usually within 24 hours of shipment, the Census Bureau will issue a news release with five custom tables of data for the state. Because of time zone differences and the increased time required to ship to Hawaii, the data will be released to the public Thursday, around 3 p.m. EST. At that time, the full set of data will be available via FTP download at http://www2.census.gov/census_2010/01-Redistricting_File–PL_94-171/. Within 24 hours after release, the data will be posted on the Census Bureau’s new American FactFinder site http://factfinder2.census.gov.

The data will include summaries of population totals, as well as data on race, Hispanic origin and voting age for multiple geographies within the state, such as census blocks, tracts, voting districts, cities, counties and school districts.

According to Public Law 94-171, the Census Bureau must provide redistricting data to the 50 states no later than April 1 of the year following the census. As a result, the Census Bureau is delivering the data state-by-state on a flow basis in February and March. All states will receive their data by April 1, 2011.

For More Information:

For more information on the Census Bureau’s Redistricting Data Program, visit http://www.census.gov/rdo and http://2010.census.gov/news/press-kits/redistricting.html.